In 2009 we are worried about the climate and mercury and 13-year-old dads. But while I was at the New York Transit Museum today I sat on a vintage subway car, and read a vintage ad, circa 1955 (?). I was reminded of a time when advertisers simply warned about children in traffic, clear as a bell, stating:
Parents…for safety’s sake…teach children
- Cross streets only at corners!
- Be careful on errands!
With a little vintage graphic of a mangled child lying next to a car in a pool of blood, dropped groceries by his side.
It made me yearn for the days of these advertising strategies. I think these were my people.